About Us

Cloche, LLC was born from the entrepreneurial spirit of childhood friends Jake Bell and Gavin Davison, who met as mites, playing hockey in Strongsville, Ohio. For Jake and Gavin, hockey has always been more than just a sport; it's a way of life—a culture and a passion. The company initially began as a side business while Jake (class of 2021) and Gavin (class of 2022) attended Miami University.

Recognizing the high costs associated with the sport, they saw an opportunity to reimagine traditional hockey warm-up attire by offering high-quality, customizable, affordable, and stylish alternatives. Jake and Gavin sought to infuse their deep understanding of hockey culture and lifestyle into their designs, creating apparel that resonates with players. Recognizing a void between conventional warm-ups and the vibrant style players desire, Cloche bridges this gap by offering athletes affordable attire they're eager to sport both on the ice and off.

Starting modestly with a few teams in northeast Ohio, Cloche swiftly expanded its reach, offering affordable, high-quality apparel to hockey organizations and players nationwide. The company is dedicated to "leveling the ice" in hockey industry, aiming to alleviate some of the financial burdens associated with the sport and making it more accessible to families across the country. At Cloche, every product embodies the enthusiasm and authenticity Jake and Gavin cherished as hockey players themselves. Their tagline, "WIN BEFORE PUCK DROP" captures their mission to instill confidence in players before they hit the ice.